ApexCMS — Custom

Don't see your industry?
We'll build it.

The same structured, AI-ready platform — with a data model, components, and pages designed specifically for how your organisation works. New verticals go from first conversation to working site in weeks, not months.

Custom Structure

A data model built for your domain

Every vertical starts with a relational data model — the content types, relationships, and taxonomies that define how your organisation's information fits together. This isn't a generic CMS with tags and categories. It's a structure designed so that content stays connected, stays current, and works harder than a collection of static pages ever could.

Change one thing and it updates everywhere it appears. Add a new entity and it links correctly to everything it relates to — automatically.

Hover any entity to see its connections

Content TypesTaxonomiesPagesRelationshipsMediaForms
Custom Components

Purpose-built pages and components

Every vertical gets its own set of page templates and UI components — designed to present your specific content types in the most effective way. A legal firm needs attorney profiles linked to practice areas. A nonprofit needs programme pages linked to impact stories. Your organisation has its own equivalent, and we build the components to match.

Built with ShadCN as the component library — production-grade, accessible, and consistent.

Page Templates
Listing pages, detail pages, landing pages — all structured around your data
Content Blocks
Reusable components that pull from your data model automatically
Navigation
Menus and pathways designed for your visitors' journeys
Conversion Points
CTAs, forms, and contact flows placed where they belong
The Platform

Everything that comes built in

Every custom vertical inherits the full ApexCMS platform — the same capabilities that power our existing verticals, ready from day one.

Content Co-pilot

Drop in a document and the Co-pilot extracts the relevant details, maps the relationships, and shows a preview. Describe a change in plain language and it's done correctly. No training required.

AI Search

Visitors can ask a question in plain language and get answers drawn directly from your content. The right page, the right person, the right resource — without having to know where to look.

AI Optimisation

People are asking ChatGPT, Perplexity, and Google's AI Overviews for recommendations. Structured, machine-readable content means your site is prepared for AI consumption.

For Developers

Want to build on the platform directly?

ApexCMS is a headless CMS with a RESTful API, custom entity types, and modular content blocks. Explore the technical platform.

Explore for Developers →
How It Works

From first conversation to working draft — in weeks

01

Discovery

We learn how your organisation works — the content types, the relationships, the audiences, the journeys. A guided session, not a months-long audit.

02

Data Model

We design the relational structure — your custom content types, how they connect, and which pages surface them. This is the foundation everything else builds on.

03

Build & Draft

Custom components, page templates, and design — populated with your real content. You're reviewing a working site, not wireframes.

04

Refine & Launch

Iterate on design, content, and structure together. When it's ready, deploy to Cloudflare's global CDN — fast, reliable, and live.

New verticals typically take 4–8 weeks from first conversation to a working site — roughly 2.5 working days of your team's time. The platform, component library, and AI tooling are already built. We're configuring them for your domain, not starting from scratch.
How We Work

One partner for everything

Most organisations building a website end up coordinating between a designer, a developer, and a hosting provider — none with full context. One partner means one point of accountability for platform, design, engineering, and ongoing support.

Everything included in every custom vertical

Content Co-pilot

Update your site by talking to it

Drop in a document and the Co-pilot extracts the relevant details, maps the relationships, and shows a preview. Describe a change in plain language and it's done correctly. No training required.

AI Search

Ask, don't search

Visitors can ask a question in plain language and get answers drawn directly from your content. The right page, the right person, the right resource — without having to know where to look.

AI Optimisation

Built to be found by AI, not just Google

People are asking ChatGPT, Perplexity, and Google's AI Overviews for recommendations. Structured, machine-readable content means your site is prepared for AI consumption.

Your website

Custom design

Designed for your organisation, not a template with your logo applied to it.

Your content

Structured content

Defined fields and enforced relationships — content can't be entered incorrectly.

Integrations

Connects with your stack

Google Tag Manager, analytics, email tools, CRM, and marketing automation — all connected.

Your organisation deserves a website
built around how it actually works.

Talk to Us