Drag to comparePHASE 01 · WEEK 1
Intake & data gathering
A 90-minute call with the marketing lead and one partner. We gather your practices, team, bios, bylines and awards in one email or shared drive.
NDA-first intake brief
A website that fits the way law firms actually work.
Practice areas, lawyers, publications, case studies, clients — flawlessly connected. Hire once. Every profile, recognition, and case updates automatically. Built for India’s full-service firms and boutiques.
Your firm's website
was built for a
moment in time. Then partners moved,
practices evolved,
and it never kept up.
Most law-firm websites we see share the same story. The site was launched with a developer or an agency. It looked great on day one. Three years and twelve hires later, the firm pages contradict each other, the leadership directory is wrong, and the practice areas list partners who left in 2023.
It's not a bandwidth problem. It's a model problem.
Cross-linking, by hand
Hire a partner. Edit five places. Forget two.
Her profile must appear on her practice area pages, the leadership directory, the recognitions wall, and any cases she's led. Five edits, in five places, for one new hire.
Stale bios, ghost partners
Partners leave. Their names don't.
Profiles get hidden, but their names still appear on case studies, publications, and "team" mentions buried in older posts. Search engines find them. Prospects do too.
Publications that never compound
Two decades of insight, disconnected online.
Insights and op-eds go up as flat blog posts. They aren't connected to authors, practice areas, or topics — so the firm's body of work never compounds into one.
Same practice.
Same partners.
Two universes.
Drag the handle to see the same Banking & Finance practice page rendered two ways: a typical WordPress build cobbled together over three years, and the same content on Apex's relational model. The left has flat text, broken links, and SEO keyword stuffing. The right is a constellation of connected entities — every block on the page is computed from underlying data that stays in sync.
See the same Banking & Finance practice page rendered two ways: a typical WordPress build cobbled together over three years, and the same content on Apex's relational model. The left has flat text, broken links, and SEO keyword stuffing. The right is a constellation of connected entities — every block on the page is computed from underlying data that stays in sync. (Tap Before and After to compare)
WHAT'S BROKEN ON THE LEFT
The lead partner left a year ago. His insights still by-line his name. Banking is a tag, not an entity, so the firm has no team page for it, no related publications, no case study index. The 13 SEO tags are an admission of defeat: when content has no structure, you stuff keywords.
WHAT ENTITY CONNECTIONS GIVE YOU
Every block on the right is computed from connected entities — partners pulled from Lawyer, insights filtered by topic, cases by practice, recognitions by lawyer. Edit Priya's profile once: her name updates here, on her profile, on every byline, on every case she's led, on every recognition she's earned. Mark Rajeev as alumni and he disappears from every surface at once.
Click an entity.
Tap an entity.
See what it knows
about your firm.
Apex ships with a content model designed for the way law firms organise themselves: practice areas, lawyers, publications, case studies, industries, and clients. Every entity has the right fields. Every relationship is bidirectional. You don't have to design any of it.
Click any entity to see its connections
Practice area
Whether Banking, M&A, Disputes, or IP, every practice connects its lead partners, supporting teams, thought leadership, and case studies — presenting a complete picture of the firm’s expertise without manual upkeep.
nameslugpositioninglead_partners[]attorneys[]publications[]case_studies[]industries_served[]sample_clients[]seo
Four legal templates.
Designed with intent,
not generated.
Lawyer profiles, practice areas, publications and case studies each get a template designed for how partners and clients read them. Every block is filled from the content model, so a new hire or insight appears on every page it belongs to.
A delivery process
tuned to how
partners
actually work.
A delivery process designed around how partners and marketing leads at law firms actually work. Confidentiality is built in. Reviews are scheduled around real diaries. A check against Bar Council advertising rules, signed off by your counsel, is part of the launch checklist.
PHASE 02 · WEEKS 2–3
Compose & refine
A designer composes each surface from the legal content library. Practice areas and partner bios are refined with our editor — not auto-generated.
Shared review sandbox
PHASE 03 · WEEK 4
Partner review
Practice-by-practice review with the relevant partners. Edits go in through the editorial model, so you change Priya's bio once and every page updates.
Partners sign off, in writing
PHASE 04 · WEEK 5
Launch & handover
Advertising-rules check with your counsel, launch, DNS handover. Marketing lead trained on the relational way of working and the Content Co-pilot.
Live, after your sign-off
The questions managing partners actually ask us on the call.
A short list of common questions, gathered to make our conversations easier. If yours isn’t here, please raise it and we’ll be happy to add it.
Bar Council of India rules limit how law firms can advertise. We design legal sites to inform rather than solicit: no client testimonials, no “best in class” claims, and case-study templates that describe work without naming clients. Your own counsel signs off the content before launch.
You do. The site lives on your domain and the content is yours. Ask at any time and we’ll export all of it as JSON, and if you leave we hand over the published site as a standalone build. The option is the point.
Public pages are pre-rendered and served from Cloudflare’s network, and no client matter information lives on the marketing site. Editing happens in an admin on your own domain behind individual staff sign-in, and nothing reaches the live site until it is published and passes automated checks. We’re happy to complete your vendor security questionnaire.
We don't redesign for the sake of it. If your visual identity works, we lift it onto the relational model so the maintenance burden goes away while the surface stays familiar. The audit conversation usually surfaces a few things you'd quietly wanted to fix anyway — those go into the rebuild.
A single setup fee covers the rebuild and the first year. Setup scales with the number of practice areas and lawyers, not page count. After year one, an annual platform fee covers hosting, Co-pilot usage, and ongoing component updates. We send a quote before the kickoff call so there are no surprises.
Yes — that's the design point. Adding a lawyer is a form. Adding a publication is a form, with a Co-pilot that suggests the right practice area and topic tags. Restructuring a practice or launching a new one might involve us, but day-to-day publishing is a non-technical workflow. We train your marketing lead in a single session.